Creating a new guided cooking experience from beginning to end had its challenges. Why people cook will never change how they cook will continually change. It could be dynamic it could be connected it could be shoppable! Over time, it became clear that content combined with technology was essential to our success. We knew the traditional recipe could be more. The recipe was the content at the center of it all. In 2013, SideChef launched to make cooking fun for everyone, in real life, right at home. How could we go from being spectators to confidently making memorable meals? And the Roast is HistoryĮarly on, we imagined a world where SideChef was at the cornerstone of every shared meal. Our generation was the most innovative by far, yet as SideChef Founder and CEO Kevin Yu realized, creating an essential food experience like a Valentine’s Day dinner only ended in disaster. While I and the rest of the world hung on every word and every flash in the pan from our culinary masters, this growing passion for cooking wasn’t translating into making everyday meals.Īs people became busier, spending less time at home, there seemed to be a divergence between us and the generations who relished the time they spent cooking their go-to meals and creating memorable experiences. The edutainment of cooking spawned a generation of cooking show superfans, and cooking with confidence became synonymous with being a culinary master. More than half (57%) of those say they have purchased food directly from something they have seen on a cooking show. What happened to home cooking? The early millennium brought Michelin star cooking to the mainstream, but home cooking had taken a bit of a detour. My love of food brought me to a food-tech startup where we imagined a world where everyone could cook.
SIDECHEF APP CHEF SOFTWARE
I work hands-on with technology across multiple platforms, but I am not a software developer. At the beginning of my career in technology, I had to consider the answer to a simple question: why do people cook? I have always worked with this type of content, but I am not a recipe developer. The story of the recipe starts with inspiration. It’s a story about how technology and content came together to create a new way to cook.
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